u/LosBosques

For anyone who missed it: President Claudia Sheinbaum came to Tulum this week, where she rolled out "Plan Tulum Renace."

The headline items I noticed:

• Jaguar Park overhaul (free for nationals, archaeological fees cut to 80 pesos for Mexicans / 265 for foreigners, the wall at the entrance is coming down and getting replaced with an arch to reopen access to the beaches and ruins)
• A national sargassum strategy that prioritizes collecting it at sea
• Plus money toward transport and getting flight routes back into TQO.

Honestly? It's the first time in a while I've felt real relief about how Tulum is being managed. It seems people are still having a great time - at cenotes, at run clubs, but it's thin.

I want to gut-check others' optimism - does this turn feel structurally different, or have we seen this movie before?