Help - How are ecommerce businesses using AI agents right now?
Hi everyone,
I’d love to pick your brains and hear from anyone who has experience with this.
We run an ecommerce business and are actively looking at automating repetitive tasks so we can get faster results, improve efficiency, and make sure key tasks are completed more consistently.
We’re looking at building out a few different AI agents / automations, including:
Customer Service Agent
Connected to Outlook, reviewing incoming customer emails once a day and drafting replies for review. This one is already mostly done.
Creative Director / Marketing Agent
This would ideally:
- Review ad account performance
- Analyse creative performance and key metrics
- Identify what is working and what is not
- Review customer comments on ads, Instagram, etc. for wording, objections, pain points and customer language
- Review Meta Ads Library for competitor ad concepts
- Review Instagram and TikTok for high-performing niche content and trends
- Use all of the above to create new content ideas and final content scripts
Social Media Assistant
This would help with:
- Reviewing drafted posts and reels
- Confirming the best posting times based on stats
- Creating captions based on the content
- Keeping the content aligned with our brand voice and customer avatar
Conversion Optimisation / CRO Expert
This would assist with:
- Product page reviews
- Landing page recommendations
- CRO advice based on customer avatars, objections, analytics and learnings
- Creating landing page concepts for different customer segments
We’re also interested in any dashboards that are genuinely helpful for small ecommerce businesses.
We’ve already built a stock intelligence dashboard that pulls live stock data from Shopify using Supabase and a Cloudflare Worker. It shows current stock levels, production dates for new stock, and other key inventory insights. It has been super handy.
The big thing for us is making sure any agents or automations we build follow strict guidelines, understand our SOPs, customer avatars, brand voice and business operations, and don’t hallucinate or produce generic outputs. Ideally, we want a system that has a proper “brain” and understands the business properly.
At the moment, we’re using ChatGPT and the free version of Claude. Claude has been frustrating with the constant limits, and while Codex seems useful for building parts of this, it doesn’t seem like it’s really designed for full agentic workflows.
Has anyone automated anything similar?
I’d love to hear:
- What setup are you using?
- Which AI/tool stack has worked best for you?
- How did you structure the agents or workflows?
- How do you keep the AI aligned with your SOPs, brand voice and business rules?
- What would you avoid if you had to build it again?
Any guidance, lessons or recommendations would be hugely appreciated.
Thank you!