Is Expandi a good tool for highly personalized LinkedIn cold outreach?
Hi!
A friend and I recently started a hobby company for a board game we've been working on for the past couple of years. It's a passion project, so we don't need anything too big or too advanced, but we're willing to spend some money to get this thing going.
The main purpose would be to reach out to wholesales, influencers, possibly some investors, and the local stores in the US. I know many of them might not be on LinkedIn, but we prefer this platform over email because it's more personal and they can see the actual people behind the game.
Neither has too much experience with sales, but we want the outreach to be as personalized as possible, in a way that:
- Before any messages are sent, we want to interact with the prospect’s profile. That’s what we’re doing right now, I spend about 1.5-2 hours a day opening people’s profiles, liking their recent posts, commenting, and showing genuine interest in what they say and do. Only then do I reach out. I know this level of meticulousness is likely impossible to achieve at scale, but I’d at least like to have their profiles viewed, and maybe a post or two reacted to. This makes people feel like I’m not just spamming.
- The outreach should be parsed to make it look more organic. I don’t want all the daily messages to be sent in 10 minutes, but rather have them spread out throughout the day. Ideally with the personalizing interactions happening between them - viewing prospects’ profiles, liking their posts, etc. It would look like send a message -> view another prospect’s profile -> like one of their last posts (if they’ve posted anything recently) -> send them a connection request -> message another prospect
I haven’t mentioned this yet, but it’s also very important for this to be safe. I’ve heard of some cases of LinkedIn automation going wrong, and just want to make sure I’m not the next one.
Would I be able to do this with Expandi? It was recommended to me by my cousin who works in a large corpo, but he’s a software engineer and couldn’t tell much beyond that they’re satisfied with how the tool performs for their specific needs. He asked their sales team for some details, but while waiting for that, I figured asking here for unbiased opinions couldn’t hurt.