u/MasonFinancialAdvice

Hello,

I'm on the road to opening my RIA and I'm trying to follow as much advice as I can get. I've heard defining a niche is very important, but after going to a meetup for one my potential niche's I found out they are not really interested in financial planning services. It was a letdown, but good to know. I then spoke with another advisor who said that when starting out, it's best to not have a niche. He suggested that be wide open in the beginning and over time I'll come to know my niche(s) based on the kind of clients that gravitate to me. He also said, it may be good to never have a niche to encourage client variety.

What are your thoughts?

#masonfinancialadvising

So I went to the Advice-Only conference and learned how important having a social media presence is, particularly YouTube. I was thinking about starting a channel where I document my journey towards opening an RIA. i. e. Deciding on a name, writing a business plan, finding a niche, etc.

My question is: do you think potential clients would appreciate the transparency of this content or would it turn them off from being a client?

So I went to the Advice-Only conference and learned how important having a social media presence is, particularly YouTube. I was thinking about starting a channel where I document my journey towards opening an RIA. i. e. Deciding on a name, writing a business plan, finding a niche, etc. As someone who isn't very comfortable posting to social media, this series would be something I would be excited about and happy to post

My question is: do you think potential clients would appreciate the transparency of this content or would it turn them off from being a client?