u/Middle_Smell_1031

Google's official guide on AI search optimization, published tonight

Google Search Central dropped a full guide on optimizing for AI Overviews and AI Mode, and it's worth a read. The mythbusting part stood out to me the most.

They explicitly call out things that don't influence Google AI: llms.txt and special markup, content chunking, rewriting content for AI, seeking inauthentic mentions, overdoing structured data.

What still matters they frame as classic SEO: unique non-commodity content, clear technical structure, real E-E-A-T signals, real backlinks, real brand mentions.

Sounds like GEO is just better-structured SEO :)