Lucky Strike Ads
I've been listening to Jack Benny since I was a kid, and I've heard any number of other programs sponsored by Lucky Strike as well. For the life of me, I can't figure out what the "chicka-chicka" noise in the ad is supposed to be.
They'll start out with something like "chicka-chicka. chicka-chicka. L S, M F T! L S, M F T!". The LSMFT is of course "Lucky Strike Means Fine Tobacco", but is the noise supposed to be a telegram printer? A stock ticker? Something at one of the tobacco auctions?