There's a federal crackdown on fake "Made in USA" labels. Here's how we're responding.
A quick note on where federal enforcement is headed and what we're doing about it.
Back in March, the White House signed an executive order directing the FTC to prioritize going after false "Made in USA" claims. It doesn't change the law (the FTC's Made in USA rule has been in place since 2021), but it puts real enforcement behind it, and it specifically calls out online marketplaces that don't verify origin claims. The FTC has already been acting on it.
The good news for us: every business on One Bison is already reviewed by a real person on our team before it goes live, and our American-made standard is stricter than the federal "all or virtually all" bar. In practice, that means we confirm the company's own website and product labeling back up the claim, and anything ambiguous, like "assembled in the USA," doesn't earn the American-made badge.
What we're doing now is a deeper pass on every American-made listing. Sourcing can change over time, and our standard has tightened as we've grown, so we're re-checking all of them against where our standard stands today. We're also building new tools to support that review and help our team catch anything worth a second look.
When you see American-made on One Bison, we want it to mean exactly what you think it means.