Are ATS friendly resume builders actually better or just marketing
I keep seeing resume builders advertising ATS friendly templates and keyword optimization as the main benefit.
But I am starting to wonder how much of that actually matters once the resume goes into a real hiring system.
I have tried a couple of tools that claim to improve ATS scores but my response rate from applications has stayed mostly the same.
It makes me question whether ATS optimization is something real candidates should focus on or if it is mostly a marketing angle.
For people who have been applying consistently, did ATS focused tools actually change your results in a noticeable way