Unexplained Order Drop/Fluctuations Since June 15th—GSC Traffic & Server Look Perfectly Normal. Any Ideas?
Hi everyone,
Looking for some advice on a bizarre conversion issue. My site's daily orders have been fluctuating heavily and trending downward since June 15th.
Here is what I’ve already ruled out:
**Traffic:** GSC shows steady impressions and clicks. No noticeable drops or algorithm hits.
**Technical/Server:** Server logs are clean. No downtime, and site speed/loading is normal.
**Checkout Flow:** I did a couple of test orders, and the payment gateway seems to be working fine.
If traffic is identical but buying behavior completely shifted overnight, what else should I be auditing? Could it be a tracking issue, a specific browser/device bug, or are others seeing a seasonal mid-June slump? Appreciate any insights!