u/NC_Courage_BizOps

Thank you!

Thank you to everyone who came out tonight.
It was one of the hottest days we’ve had this year, and you still showed up, showed out, and brought the energy from the first whistle to the last. The players felt it.

That’s four wins in a row for the Courage…the first time we’ve done that since 2023.

Now let’s see what we can do next week.

We have a legitimate chance to sell out First Horizon Stadium. Doing that in the middle of July would be a huge milestone for this club and another statement about where women’s soccer is headed in North Carolina.

Let’s make history…again

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u/NC_Courage_BizOps — 2 days ago

Matchday is Back. Let's Go!

After a long break, Courage soccer returns to First Horizon Stadium tonight as we take on Seattle Reign.

A few things worth knowing before you head out:

New Kickoff Time

A reminder that our new kickoff time tonight is 7:30 PM.

Gates open at 5:30 PM, giving everyone extra time to enjoy Fan Fest, concessions, the STM Lounge, and pregame activities before kickoff.

Sports & Social Pregame Party

The Sports & Social pregame parties are back from 4:30 to 7:00 PM.

Grab a drink, meet up with fellow fans, then take the free shuttle to the March to the Match trailhead and make the walk into the stadium.

Courageously Cool Returns

We heard the feedback from last summer and expanded the program this year.

Tonight you'll find:

  • Misting zones
  • Complimentary water refill stations
  • Complimentary ice stations
  • Sunscreen stations
  • Paper fans
  • Beach chairs
  • Ice dunk buckets
  • Additional cooling areas around the stadium

It's going to be a little warm. Take advantage of it.

America's 250th Celebration

We're going a little bigger than normal for this one.

Fan Fest Specials ($2.50 each):

  • Domestic beer
  • Local draft beer
  • Hot dogs
  • Polish sausage
  • Water
  • Soda
  • Grab-and-go snacks

$17.76 Backyard Bundle

  • 2 hot dogs
  • 1 soda or water
  • 1 bag of chips

We'll also have:

  • FREE BBQ samples
  • FREE brewery samples (21+)
  • Food trucks
  • Expanded Fan Fest footprint
  • America's 250th themed activities throughout the night

Supergirl Night

The first 500 fans through the gates will receive an NC Courage cape.

STM Highlights

A few STM reminders:

  • STM Lounge opens at 5:30 PM
  • 200 rechargeable fans available in the lounge while supplies last
  • Fast Pass concession lanes available
  • Fast Pass stadium entry at the Northeast Gate
  • 20% off merchandise with your STM Member ID in the app
  • Courage Cash can now be used on food, beverages, merchandise, and mobile ordering

Higher Love

We're continuing our new club tradition tonight.

Please try to be in your seats about 15 minutes before kickoff as we build out the "Higher Love" pregame moment before the team takes the field.

This is one of those things that only works if all of us commit to making it work.

See you tonight.

Let's make some noise and start the second half of the season being loud and proud. 💙❤️⚽

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u/NC_Courage_BizOps — 2 days ago

STM Gift Brainstorm: Help Us Build Something You'll Actually Want

As we've talked about before, one of the things we're working through right now is our 2027 Season Ticket Member program.

Every year we review the entire STM experience...benefits, events, access, gifts, early bird incentives, renewal incentives, and everything in between. One thing we've learned is that STM gifts are highly personal. What one member loves, another member may never use.

So rather than spend months debating it internally, we want to hear directly from you all.

If you could choose your ideal STM gift, what would it be?

A few ground rules:

  • Think about something you would genuinely value and use.
  • Think about something that would make you excited to renew.
  • Think about something that might convince a friend or family member to become an STM for the first time.
  • It can be apparel, collectibles, experiences, access, memberships, exclusive merchandise, etc.

One thing we're also exploring is the multi-year STM price lock program. Nothing is finalized, but we've been working through different concepts and benefits that would make a longer-term commitment worthwhile for members.

If we move forward with it, one of the ideas currently getting a lot of internal support is an exclusive custom Courage bomber jacket that would only be available through the program. Again, no promises yet, but it's one of the concepts we're evaluating.

Like we did with the merchandise thread, drop your ideas below. I'll take them back to the team, we'll discuss what is realistic, and I'll report back on what we can and can't do.

Fire away. 👇🦁💙

Disclaimer: I cannot promise we'll implement every idea. There are always realities around minimum order quantities, costs, inventory, fulfillment, licensing, and operations. But every suggestion will be reviewed and discussed internally.

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u/NC_Courage_BizOps — 5 days ago

STM Brainstorm Time 👀

We’re officially in the early stages of building out our STM plans for next season, and one thing we do every year is evaluate membership benefits across both Early Bird and Standard STM packages.

That includes things like:

  • STM gifts
  • Access / exclusive experiences
  • Events
  • Benefits & perks
  • Matchday experience
  • Surprise & delight moments
  • Whatever else you think would make membership feel more valuable

Just like we did with merch, we want to hear directly from you.

What do you want in your membership?

And not just “more stuff”. What would actually make you feel more connected to the Club, improve your experience, or make being an STM feel more rewarding?

Only quick level set...not everything suggested will be feasible (cost, logistics, league rules, etc.), but we’ll go through it all, take it back to the team, and I’ll report back in a few weeks on what we think we can realistically do.

Fire away ⬇️

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u/NC_Courage_BizOps — 2 months ago

The Force was Strong Tonight

Thank you.

Seriously…thank you to everyone who showed up tonight, brought friends and family, got loud, leaned into the fun, and helped us achieve back-to-back sellouts for the first time in Club history.

That’s a significant milestone for this Club.

A lot of people have worked incredibly hard behind the scenes to help grow this thing, but we don’t get here without you.

Your support, energy, belief in this Club, and willingness to show up again and again is what’s helping build something special, not just for the Courage, but for women’s sports in this market.

Tonight was electric. The atmosphere was incredible. The players felt it. The staff felt it.

And for all of us who care deeply about where this Club is headed, tonight was special.

The Force is strong with this community.

Now let’s keep building. And one last thing…

The Courage don’t lose on Star Wars Night.

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u/NC_Courage_BizOps — 2 months ago

A Long Time Ago in a Stadium Not So Far Away…

It’s Star Wars Night.

One of our biggest theme nights of the season the past few years, and for good reason.

Big crowd. Star Wars characters. Specialty drinks. In-game integrations. Lots happening around the stadium and in Fan Fest. If you’ve never done Star Wars Night at a Courage match, it’s a fun one.

Tonight’s poster giveaway: the graphic in this post 👀

Huge shoutout to our lead designer for absolutely crushing this one. Posters will be available at the gates while supplies last.

Sellout Watch

We have a real shot at a sellout tonight.

If you’re coming, arrive early.

Last match with a similar-sized crowd, most people arrived between 5:45–6:30 PM and traffic got heavy. Gates open at 5:00 PM, and there’s more to do tonight than any match this season.

We expanded Fan Fest onto the adjacent turf field, added more activations throughout the stadium, and there’s a lot happening pregame. Worth getting in early and enjoying it.

Sports & Social Pregame is Back

If you’re not planning to be at the stadium around 5:00, I highly recommend:
Fenton Parking - Sports & Social - Shuttle - March to the Match.

Grab food/drinks, park for free, take the shuttle to the trailhead, and walk in with the crowd. Great setup, especially on a night like tonight.

NEW: Mamava Nursing Pod

We now have a permanent Mamava nursing pod available for guests who are nursing.

Location: next to the Box Office on the northeast side of the stadium.

Appreciate everyone who provided feedback on this, glad we could get it in place.

Grogu Merch Promo

Tonight only:

Spend $50+ on merch to get a free co-branded Star Wars t-shirt

Spend $100+ on merch to get the shirt + Grogu bobblehead

(While supplies last)

STM Reminder

STM Lounge:
$5 beers
Free popcorn
Specialty merchandise

I’m going to try and stop in for a few minutes before pregame activations start. If you see me, come say hello.

Welcome Back, Mallory Swanson!

Really special moment tonight.

We’re excited to celebrate and support Mallory’s return from maternity leave. It’s a reminder of the strength, resilience, and determination it takes to compete at the highest level while embracing motherhood.

Great moment for women’s sports.

--------------------------------------------------------------------------

It’s going to be a beautiful night for soccer.

Let’s have fun, get loud for these amazing players, take three points…

…and maybe make a little Courage history tonight. May the Force be with you...

u/NC_Courage_BizOps — 2 months ago

Back-to-Back Sellout Watch 👀 Who’s Coming Saturday?

Quick update for everyone...as of tonight, we are pacing toward a sellout for Saturday. That said, we definitely can’t take it for granted yet. We still have work to do over the next few days to get this thing across the finish line.

Any help you all can provide spreading the word, bringing friends/family/coworkers, reposting content, group texts, etc. genuinely makes a difference. Grassroots word of mouth is the most powerful marketing there is.

It’s shaping up to be a beautiful night, and Star Wars Night has consistently become one of the most fun and energetic atmospheres we have all season.

Honestly, it would mean a lot to send the players into the World Cup hiatus with back-to-back sellouts at First Horizon Stadium. We’ve never done it before in Club history, and everyone inside the building is pushing hard to make it happen.

Roll call time...who’s planning to be there Saturday?

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u/NC_Courage_BizOps — 2 months ago

First, quick apology for not posting the usual pre-game updates this past match.
I was in Asheboro all day for my son’s tournament and had to sprint straight to the stadium when his games wrapped up. No time to jump on here. I’ll be back to the regular cadence next week. Thanks for showing up and helping us earn another attendance record!

Now...the reason for this post.

Our Front Office goal for May 16 is to sell it out. We’ve never had back-to-back sellouts in club history. We missed it last year by 343 tickets. We want this one.

We are going all-in over the next two weeks, hitting the pavement, pushing groups, doing everything we can. But we need your help.

STM Promo (based on your feedback)

There was a comment in here about STMs wanting better access to premium giveaway items. We heard that, and we adjusted.

Instead of giving the Grogu bobblehead to the first few hundred people through the gate, we’ve shifted it to reward STMs:

  • First 200 STMs who use their STM pricing to buy 2+ additional tickets will get the Grogu bobblehead
  • If you’ve already bought 2+ tickets, you’re covered

All other STM's who do the same after the bobblehead is gone get $25 Courage Cash, which can now be used to buy merchandise at games!

For non-STMs

We also have a bundle through Paragon that includes the bobblehead:
👉 https://tickets.nccourage.com/pages/star-wars-ticket-bundle

So why are we doing it this way? This is something we’re testing. Is it more effective to:

- Give items away at the gate to whoever shows up first or
- Put them in the hands of our core fans to bring people with them?

We think the second option has real upside, but we’ll see. Bottom line, if you’re an STM, please bring people with you. If you’re not an STM, grab a group and reach out to me directly for a group link with our group pricing.

This is one of the biggest nights of the season, and we have a real shot to do something we haven’t done before.

Drop questions below if you’ve got them.

Let’s go get this one. Go Courage!

u/NC_Courage_BizOps — 2 months ago