New to GHL, picked restaurants as my niche — is reputation management still worth offering?
Hey all, looking for a gut check.
I've put a lot of hours into learning GHL and I have the basics down. Now I'm ready to actually go get clients. I picked restaurants as my niche because I've spent about 10 years working front of house, so it's the world I know best.
Here's where I'm stuck. I keep talking myself out of reputation management and lead gen because I assume owners already have that covered through Toast, OpenTable, and whatever else they're already paying for. Is that a real objection, or am I inventing it? And if reputation management isn't the play, what actually sells to independent restaurants?
Second question is approach. I'm a pretty social person, so my instinct is to walk in and talk to owners rather than run cold email or DMs. I also just moved to a new city, so my warm network here is thin. For anyone who's sold to local businesses — is door knocking still the move, or am I romanticizing it?
Appreciate any advice.
Quick Note I'm in San Antonio, Tx