How do you handle GA4 User-ID in production?
I’m a beginner building a web service by myself. Our internal user_id is already a random UUID.
For GA4 User-ID, which approach is commonly used in real production services?
- Use the internal
user_iddirectly - HMAC/hash the internal
user_id - Create a separate random
ga4_idonly for GA4
There are no existing users yet, so adding a ga4_id column would be easy.
I’m mainly curious about what people actually use in production and why.
u/NecessaryTicket5373 — 12 days ago