u/NecessaryTicket5373

How do you handle GA4 User-ID in production?

I’m a beginner building a web service by myself. Our internal user_id is already a random UUID.

For GA4 User-ID, which approach is commonly used in real production services?

  1. Use the internal user_id directly
  2. HMAC/hash the internal user_id
  3. Create a separate random ga4_id only for GA4

There are no existing users yet, so adding a ga4_id column would be easy.

I’m mainly curious about what people actually use in production and why.

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u/NecessaryTicket5373 — 12 days ago