Why do people call Gartner a “glorified marketing firm”?
I’ve seen people describe Gartner as a glorified marketing firm, and I’m curious what people actually mean by that.
From what I’ve seen, that criticism seems to come more from analyst relations teams at technology vendors (that don’t get on Quadrants) than from IT organizations themselves. Is that accurate, or do IT leaders and practitioners generally feel the same way?
Is the criticism mainly about Magic Quadrant visuals, or does it extend to Gartner analysts as well?
For those of you who have worked with directly with Gartner analysts, not just used Magic Quadrants, did/do you find they added value outside of technology purchasing? Things like IT strategy, enterprise architecture, AI adoption, cybersecurity, operating models, or organizational change.