The pre-LOI diligence checklist I wish more buyers used before spending $20k on QoE
A lot of first-time buyers treat diligence like something that starts after the LOI.
I think that's backwards.
By the time you sign, you're probably emotionally committed, the seller has stopped talking to other buyers, the broker is pushing momentum, and you're about to spend real money on QoE, legal, lender work, and deal docs. That's a bad time to find out the deal had obvious problems from day one.
I'm not saying you need a full diligence process before LOI. You usually won't have enough information for that anyway. But you should absolutely run a pre-LOI sanity check before you start spending serious money.
Here are the five things I'd want to know before signing anything:
1. What is the real SDE after pressure-testing add-backs?
Seller says the business does $400k in SDE. Great. But what's inside that number?
If $80k is an "owner salary add-back," you need to ask whether someone has to replace that owner. If yes, what does that cost? If $50k is "one-time consulting" but it shows up every year, that's not one time. If $30k is "personal expenses" with no documentation, I'm not giving it full credit.
Here's why this matters:
- Asking price: $1.2M
- Stated SDE: $400k
- Implied multiple: 3.0x (which looks reasonable)
But if $80k of add-backs don't hold up, your real SDE is closer to $320k. Now the same $1.2M ask is 3.75x. That's a very different conversation, and you want to have it before you begin signing anything.
2. Does the debt still work if SDE gets a haircut?
A lot of buyers model the deal on the seller's best-case SDE. That's dangerous.
If you're using SBA financing or any real leverage, you should model at least three scenarios before LOI:
- Seller-stated SDE
- 10% haircut
- 20% haircut
Then look at DSCR in each case. A deal showing 1.45x DSCR on stated SDE might drop to 1.16x after a 20% haircut. That's where lenders get uncomfortable and buyers start renegotiating late in the process. You want to know that before LOI, not after you've spent $15k to confirm it.
If the deal only makes sense at the seller's cleanest number, it probably doesn't work for you.
3. Is customer concentration hiding inside the revenue?
This one kills deals quietly.
Revenue looks stable, margins look good, and the multiple looks fair. You then get the customer details and find that one customer accounts for 35% of revenue, has no contract, and has been buying because they're friends with the seller.
That's not just a diligence note. It changes the valuation, structure, seller note terms, transition risk, and sometimes whether the deal is even financeable at all.
Before LOI I'd at least ask:
- How many customers make up the top 50% of revenue?
- Is any single customer over 20%?
- Are there contracts in place?
- How much of the relationship sits with the owner personally?
- What happens to DSCR if the top customer walks?
You may not get perfect answers pre-LOI, but if the broker won't even discuss concentration, then that alone tells you something worth knowing.
4. What working capital is actually included?
This is easily one of the most common ways buyers overpay without realizing it.
Purchase price is not the whole deal. I like to explain it to my buy-side clients using an example: if the seller plans to pull out $150k in AR and cash before close, and you need that to fund payroll and materials in the first 60 days, you didn't buy a $1.2M business. You bought a $1.35M business and found out after you signed.
Here are some questions I'd ask early:
- What cash stays in the business?
- What AR and inventory are included?
- What AP and accrued expenses come with it?
- Is there a working capital peg and a true-up mechanism?
If the answer is "we'll figure that out later," that usually means the buyer and seller are making very different assumptions, and that gets expensive fast.
5. What is the deal actually worth under a realistic structure?
Most buyers focus on the headline multiple. But structure matters just as much as price.
Here's another simple example to help: two buyers both offer $1M. One gets a deal with no seller note, a thin DSCR, and no working capital protection. The other negotiates a $150k seller note, a 90-day working capital true-up, and a holdback tied to the top customer staying. Same price. Completely different deals.
Before LOI I'd want a rough view of:
- Senior debt amount and estimated payments
- Buyer equity required
- Seller note size and terms
- Any earn-out or holdback and what it's tied to
- Working capital requirement beyond purchase price
- DSCR under base and downside cases
You don't need a 40-tab model, but you do need enough structure to avoid making a dumb offer.
The simple pre-LOI checklist
In summary, before signing an LOI, I'd want to be able to answer these five questions:
- What is stated SDE, and what does it become after haircutting weak add-backs?
- Does DSCR still work at 10% and 20% lower SDE?
- Is any customer concentration large enough to change the deal?
- What working capital is included, and what will I need to fund separately?
- Is the proposed price reasonable under the actual structure, not just the headline multiple?
If you can't answer those five, you may not be ready for an LOI yet. Not because the deal is bad, but because you don't know what deal you're actually offering on.
The best buyers I've seen aren't the ones with the fanciest models. They're the ones who slow down just enough before LOI to catch the obvious stuff. That boring pre-LOI work actually saves you a lot of money.
What's the one thing you wish you had caught before signing your LOI? And did you end up closing the deal anyway, or did it blow up?