AEO advice is everywhere. How do we know what actually matters?
I’ve found it increasingly difficult to navigate AEO/GEO advice. Many influencers discuss the latest trends and tactics without making clear whether there’s evidence that they actually affect AI visibility.
A recommendation can quickly become something everyone repeats (hey, llms.txt...), even when its impact remains uncertain or depends on the platform.
That’s why I created AI Visibility Factors, a public catalog reviewing individual technical, content, and authority factors.
For each factor, the catalog separates:
- Impact: its potential effect on AI visibility.
- Proof: the strength of the available evidence.
- Consensus: how consistent the evidence and credible interpretations are.
Each entry includes linked sources, explanations of the assessments, recommendations, and basic audit instructions. Where evidence is limited or conflicting, the entry explains those limitations.
For example, publishing an llms.txt file is often discussed as a visibility tactic. But a format being available doesn’t establish that it will earn more citations.
Website: https://www.aivisibilityfactors.com/
Catalog on GitHub: https://github.com/acadamio/ai-visibility-factors
Feel free to star and contribute to the project on GitHub.