What’s actually working in Google Discover right now?
I am curious how people here are thinking about Google Discover in the current landscape.
For those getting Discover traffic consistently, what seems to be moving the needle most right now?
Things I’m trying to understand better:
- whether freshness matters more than authority
- how much headline style influences pickup
- whether large original images still make a major difference
- if Discover favors certain content types more than others
- how much brand/entity strength impacts visibility
- whether updating older content helps at all
Also interested in the flip side:
What used to work for Discover that doesn’t seem to work anymore?
Would love to hear real-world experience rather than generic SEO advice.