Can Livestream Shopping Become the Next Big Thing in Western Markets? (Thesis survey)
Hi everyone! I’m currently conducting a short survey for my bachelor thesis on livestream shopping/live commerce and how consumers in Western markets perceive it.
In China, livestream shopping has become huge through platforms like TikTok/Douyin and Taobao, where people watch creators test and review products live while purchasing in real time. I’m researching whether this model could successfully grow in Western markets as well.
The survey takes less than 3 minutes and all responses are anonymous. I’d really appreciate any participation!
https://forms.gle/5K6KYiwQx8JCKErQ8
Consumer perceptions of livestream shopping/live commerce in Western markets (18+, US/Europe preferred)
u/No_Sky_9460 — 12 days ago