Most research goes unread. Here's what the evidence says about visibility.
Even open-access articles rank poorly in Google Search, with only a small fraction generating meaningful traffic. Passive publication isn't enough.
The amount of research on this is enormous.
Randomized controlled trials show promoted papers receive 28% more citations after 36 months. Promotional language in abstracts predicts more citations, views, and media mentions across 130,000 papers in Nature, Science, and PNAS. Social media popularity correlates with publication visibility and collaboration networks.
The gap hits hardest for early-career researchers whose networks are still forming.
I built a tool to lower the cost of strategic visibility: it identifies scholars who should know your work, drafts personalized outreach, and delivers it in email briefs (not mentioning its name here, to prevent spam).
My questions basically are as follows:
- if you study this specific area, do you have any interesting insights on this?
- do you think this semi-automatic approach is valid and ethical?
- do yo want to test it (DM me for credits)
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Boris Gorelik, Data scientist and ML researcher