Anyone else experiencing clients running your designs through AI?
Lately I’ve been feeling pretty defeated about the industry and wanted to know if other designers feel the same.
I genuinely love design, but more and more clients are taking the artwork I send them, running it through AI, then asking me to follow the AI-generated version instead.
I’m not talking about small feedback tweaks. I mean when the AI version starts steering the project creatively, sometimes ignoring the original design thinking, typography, layout balance, or brand rationale behind the work.
At some point it stops feeling like I’m hired for creative expertise and more like I’m just executing AI prompts and client instructions.
What’s exhausting isn’t even the AI itself. It’s constantly being told exactly what to do by clients who suddenly think they’re art directors because AI generated something flashy in seconds.
Maybe this is just the new normal, but honestly it’s making me question the future of the industry. Curious how are you guys/gals are handling this.