u/NxAlessandro

We work with a lot of agencies, and something we’ve consistently observed over the last few years is that some smaller agencies are winning contracts against much bigger players simply because they:

• move faster
• execute reliably
• iterate quickly
• don’t create unnecessary process everywhere
• actually deliver

Meanwhile a lot of bigger structures still operate like every campaign needs:

• endless meetings
• layers of approvals
• decks for everything
• constant back-and-forth
• outsourced execution nobody really owns

Modern advertising became insanely operational.

Clients need constant refreshes, multiple formats, localization, weekly iterations and faster turnaround than ever before.

And honestly, a smaller team that executes fast and reliably will often outperform a “prestigious” agency moving at half the speed.

If I owned a smaller agency today, I’d focus way less on looking big and way more on becoming extremely fast and dependable.