u/Objective_Poem_5989

https://variety.com/2026/film/global/yash-toxic-ramayana-1236750662/

Brilliant Interview . Its very obvious the movie is coming next year . There is a fundamental difference between how we release our films and they [the West] release their films. Their films are finished, locked, and then they go into marketing for six months or planned in such a way that you have a lot of time and you decide the release date much in advance. What we do is because the financials doesn’t work in India, we invest a lot of things in the last minute.”

He spoke a lot about Ramayana too ..

Some exerpts from the interview

“Toxic” follows a model closer to Hollywood practice: complete the film first, then build distribution partnerships. “Right now I’ve taken a decision of taking my time and releasing this film,” Yash acknowledges. “That is really something my fans or people in India will not like. They’ll be upset because culturally you’re used to like once you start shooting the film, there is a timeline in their head. And unfortunately, marketing happens even if you don’t want to. The moment we start shooting, people start writing about it.”

The delay serves a specific purpose. Western distribution requires finished product for acquisition decisions, creating a structural mismatch with Indian production timelines where financial investment concentrates in final stages. “In the West everything starts when you finish the film,” he notes. “If somebody wants to buy the film or if somebody wants to be part of the film, they want to see the film because huge money is involved. Those are the things which is a challenge, but I think I have faith in my people, so they understand what we are trying to do is something what we all should do.”

The challenge, as Yash sees it, lies less with audience appetite than with structural impediments. “It is not the audience, it’s the system which is difficult to break through,” he argues. “A lot of money is involved in it. Time is the issue. There is a fundamental difference between how we release our films and they [the West] release their films. Their films are finished, locked, and then they go into marketing for six months or planned in such a way that you have a lot of time and you decide the release date much in advance. What we do is because the financials doesn’t work in India, we invest a lot of things in the last minute.”

The path forward requires creating successful precedents that establish new models. “Let’s be very clear about things in life in cinema – people only follow when there is a successful model,” he says. “Somebody has to do that. I think hopefully we’re going to do it. Everybody’s trying towards the same goal, but hopefully we’ll be able to do it.”