u/OccasionUpstairs5312

▲ 129 r/vfx

Scott Ross :VFX business model failure

Money doesn't talk... it screams. And the VFX industry isn't listening.

I've spent a lot of time in and around VFX conferences. The panels are impressive. The breakdowns are stunning. The technology conversations are genuinely exciting. But here's what's missing: the business.

Walk into almost any VFX conference, and you'll find wall-to-wall sessions on the latest render engine, the newest AI-assisted compositing workflow, and how Studio X achieved that impossible shot in Film Y. That's valuable truly. What you won't find much of? Honest conversations about why this industry keeps eating its own. Consider this: in the last 25 years alone, at least 30 major, well-known VFX studios have failed gone bankrupt, shuttered, or dissolved often while actively working on blockbuster films for studios posting record profits. And that's just the recognizable names. Thousands of boutique studios have quietly closed, rebranded, or collapsed with barely a mention. These weren't failures of craft. They were failures of business. The Business Model from hell. Contracts that shift all the risk to the VFX company. VFX companies bidding against each other into insolvency. Subsidies that benefit multibillion-dollar international movie studios. A culture so focused on how to do the work that almost no one asks whether the work is sustainable. The VFX community is full of extraordinarily talented people. Technically, creatively world-class. But talent doesn't pay the rent. Business acumen does. Until conferences dedicate as much stage time to margins, contracts, labor economics, and studio survival as they do to how-tos, the cycle will continue. The next great studio will close. On a profitable picture. Again. The craft deserves better. So do the people behind it.

source:
https://www.linkedin.com/feed/update/urn:li:activity:7459062902101262337/

u/OccasionUpstairs5312 — 12 days ago
▲ 0 r/vfx

With the new Blender connector, you can debug a scene, build new tools, or batch-apply changes across every object, directly from Claude.

u/OccasionUpstairs5312 — 25 days ago