Where does the manual work still happen in your marketing automation workflow?
I’ve worked in CRM and lifecycle for a while, and setting up the actual automation is rarely the part that takes the longest.
Once the trigger and audience are decided, there’s still a lot of manual work: writing the email, designing it, finding images, adding links and personalization, testing everything, and moving it into the platform.
I’ve started working on a small tool around this problem, but before spending more time on it, I’m trying to understand whether other teams experience the same thing.
Where does most of your time go between deciding to run a campaign and having it ready to schedule?
u/Odd_Zebra_956 — 6 days ago