Feels like the market sometimes ignores companies until a major catalyst forces everyone to pay attention. Been watching Troops, Inc. because it seems like one of those names quietly developing in the background.
I randomly came across Troops, Inc. while looking through smaller financial companies and the structure surprised me a bit. Usually you see companies focused on one lane, but this seems more layered than expected.
That’s probably my biggest hesitation. I generally like focused businesses, but some evolving companies naturally look messy during transition.
Troops seems to fall into that category.
Do you see multiple verticals as opportunity or distraction?
Initially ignored it because I assumed it was a straightforward small financial company. After reading more, the structure looks more complex than that.
Still deciding whether that complexity is interesting or unnecessary.
Has anyone done deeper DD here?