
Sharing this because I see a lot of people overcomplicating ads lately.
Did a little over $12k in sales today using mostly Meta Ads + TikTok traffic, and honestly the biggest improvements came from simplifying things, not adding more complexity. A few things currently working for me: • TikTok creatives perform best when they feel native/raw Overedited ads usually die fast for me now. • Meta still converts the best once data settles Especially with strong social proof and problem-solution creatives. • Hooks matter more than almost everything else I spend more time testing the first 3 seconds than the rest of the ad. • I stopped touching winning campaigns too much Scaling slower but more stable. • Fast testing > emotional attachment If metrics are weak early, I cut it immediately and move on. Main metrics I watch first: Hook rate CTR CPA Landing page conversion rate Biggest lesson recently: Creative volume is carrying harder than targeting right now. Curious what’s been working best for everyone else lately TikTok or Meta?Sharing this because I see a lot of people overcomplicating ads lately.