What is an acceptable alternative to ma'am?
I can understand that women find the term "ma'am" offensive. Men have "sir" and it seems to be alright. What is an alternative to ma'am that is acceptable?
I had a women at the supermarket ask if I could help reach an item high on the shelf and when she asked me If I could help her I said, "yes ma'am" out of respect, but I could tell in her expression that she didn't like it.