Tested 30 SaaS homepages against AI Overviews and Perplexity. Most had zero citation issues with retrievability and still weren't getting cited.
Been trying to figure out why some pages with solid technical SEO and clear content still don't show up when their category gets asked about in ChatGPT or Perplexity.
Ran a batch through a diagnostic that checks retrievability separately from citability, whether the content can be found and parsed versus whether it reads as something worth attributing a claim to.
Pattern that showed up most: retrievability was fine on almost all of them. The failure point was citability. Vague claims, no concrete numbers or specifics, content that reads like marketing copy instead of a source. Models seem to skip citing that even when they've clearly indexed the page.
The pages that did get cited had one thing in common, they stated something specific and checkable in the first two sentences, not three paragraphs in.
If anyone wants to run their own pages through the same check, the tool I used is free, no signup wall: [link]. Curious if others are seeing the same retrievable-but-not-citable gap or if your data looks different.