u/Onlinetist

Hey everyone,

I'm looking for some marketing advice from anyone who has successfully launched a B2B WordPress/WooCommerce plugin.

I've built a freemium tool that helps e-commerce store owners automate customer bookings and lead generation using LLM APIs. The core free version runs on free-tier APIs so it's a zero-cost tool for small businesses, while the upsell is a one-time lifetime license.

Since the target audience is busy e-commerce store owners, standard organic posting isn't cutting it.

For those who have scaled a WordPress plugin:

1. What channels worked best to reach store owners? (e.g., content marketing, WordPress repo SEO, cold outreach?)
2. Is offering a lifetime deal (LTD) a viable traction channel early on, or does it hurt long-term positioning?

Appreciate any insights or feedback!