How do I optimize my product pages so AI search engines recommend them?
Traditional seo for product pages is mostly about keywords and meta tags and that still matters for google, but the AI engines read differently. They pull from your descriptions, your attribute tables, your reviews, and they try to match all of that against a natural language question someone typed.
So if your product page says moisture wicking performance fabric but someone asks chatgpt for a breathable running shirt, the AI has to make that connection. The pages that win in AI answers tend to describe the product the way a person would talk about it, not the way a catalog manager would write it. Plain language attributes, clear use cases, and no contradictions between what the page says and what third party sources say about the same item.