u/Parking-Can-2421

So I run a small SaaS business that relies on SEO for most of our traffic. Been around about two years, bootstrapped, SEO ended up being the main acquisition channel because I'm not great at paid ads and outbound just isn't my thing. Mostly comparison pages and how-to content.

My setup was, I had Claude connected to my GSC (google search), and every week I'd pull the data on the best searched terms we're ranking for. I'd dump it into a spreadsheet, look at what moved, what stalled. Then I'd look at the pages already sitting on position 5 to 10, those are the ones that already have signal, and I'd get some link to them to push them up to position 1. Spending maybe a few hundred a month on this.

And it worked, the rankings actually moved, you could see pages going from 8 to 3, 6 to 2, the data was clean. I was feeling pretty good about it for a while.

However I wasn't seeing much of the monetary impact of any of this. I was trying to get revenue per page out of GA4 but I couldn't get a number I trusted, between sampling, the way the attribution works across sessions, and Stripe data not flowing in, the per-page revenue number GA4 was giving me was basically useless for what I needed. So I started looking for other analytics. My buddy mentioned a few, I tried them, and the revenue per page was right there. I just needed the one with API or MCP so I can wire Claude into it directly.

Basically now my flow looks like this. I connect Claude to GSC so I know what pages are getting traffic and what positions they're at. Then I connect Claude to the Flowsery MCP so I know what pages are actually getting revenue. And then I close the gap between the two. And it turns out some of the pages I'd been putting outreach budget into were not even bringing in any revenue! Even though they were commercial keywords, they were just not converting, people were researching and bouncing. Like one of my biggest spend pages was bringing in less per month than what I was paying to push it up. Meanwhile some pages even on position 10 were just printing, and I'd been doing nothing for them.

So I have a scheduled job now that runs every week. It checks GSC, updates an excel with what positions changed, runs the flowsery MCP, fills in the revenue, and sends me a report of what changed and which pages are worth more attention based on which ones ACTUALLY make money.

curious if anyone here is doing per-page revenue tracking and what your setup looks like, I have a feeling there are smarter ways to do this, than wiring MCP to a spreadsheet.

I keep seeing GA4 recommended here and I think we're collectively convincing ourselves it's an acceptable tool for SaaS founders. Going to be honest about my actual experience.

Setup for meaningful revenue tracking takes hours, not minutes. GTM, custom events, conversion configuration, linked properties. Every step has documentation that's either outdated or assumes you have a dedicated analytics engineer sitting next to you. For a solo founder this is dead time.

The interface is a UX disaster. Want to know which traffic source drove the most revenue last month? Enjoy building a custom exploration report from scratch and hoping the attribution model you picked is right for your situation.

The privacy situation is a real problem if you have European users. Cookie consent, GDPR compliance, ongoing monitoring. Operational overhead small SaaS teams shouldn't have to deal with just to count signups.

And after all that, the revenue data is still aggregated in ways that aren't useful. You get total revenue over time. You don't get clean per-channel attribution showing you Reddit drove X this month, organic search Y, newsletter Z. Those are the questions you actually care about as a founder.

What I think actually matters when picking an analytics tool for SaaS:

1. Time to first useful chart under 10 minutes, not a weekend project
2. Stripe integration should be native, not a custom event you have to maintain
3. Per-channel revenue on the first screen, not buried five clicks deep
4. No cookie banner required by default

I moved to Flowsery because it hits all four. Honestly any tool that hits them is a step up. The category has gotten a lot better in the last two years, GA4 just hasn't moved.

GA4 is free so the switching cost feels high even when the tool is actively making you worse at understanding your business. People stay with it like they stay with bad CRMs, sunk cost plus the vague feeling that the big tool must be the right one.

Is anyone here actually happy with GA4 for SaaS revenue attribution? Or are we all just using it because it's the default?