Chargeback recovery rate doubles when you respond within 24 hours
Tracked my dispute outcomes over six months. Responses submitted within 24 hours of the chargeback notification won about 61% of the time. Responses submitted between 24 and 72 hours won around 31%. Same quality of evidence, same product types, just different response times. I always knew faster was better but I didn't realize the gap was that dramatic. Most merchants I talk to are still batching their responses weekly and wondering why they keep losing.