I built a Conversational CRM that integrates with Google Ads / Meta Ads
Hey everyone! I’m Eduardo, a Software Engineer, and for the last year I’ve been building a CRM called Lagoona (apologies in advance — the landing page is currently in Spanish only).
This started as a side project to help a friend who runs a marketing agency here in México. He kept telling me about the pain of optimizing campaigns with gclid, fbclid, and a very long etc., and we started talking about what the ideal setup would look like if WhatsApp, Facebook, Instagram, Meta Ads and Google Ads were all properly connected inside a single CRM.
A year later, I’m happy to say we actually have a product. It will never compare to the big players — we’re not funded and we don’t have a big budget — but we’re doing our best to deliver a solid experience and be very transparent about where we are.
What we have today:
- A conversational CRM where all your leads land on a single board
- Workflows / Connections (whatever you want to call them) so leads move through stages automatically
- Reply to leads directly from the platform across channels
- Automated conversion events sent back to Meta / Google at the step you define in the flow
- Analytics and reports built around metrics that actually matter — CAC, CLTV, etc.
I don’t think we’ve reinvented the wheel, but I do think we can be a solid alternative — either today or in the near future.
The main reason I’m posting is honestly to get real users and real feedback — feature requests, pain points, things we’re missing, whatever you’ve got.
We offer a 14-day free trial, no credit card required. If you sign up and DM me the email you used, I’m happy to extend the trial in case you’re liking it but not ready to pay yet, or if you need a specific feature that’s not there — I can bump it up the roadmap for you.
I’ll gladly answer any questions. Hoping to learn a lot from you all.