Mailing lists
Hi everyone, I was having a chat with some friends a few weeks back and one friend who's actually in the business mentioned mailing lists as engagement. I was surprised because to me email feels almost as ancient as snail mail in that respect. That said I'm curious if anyone here uses email lists and how successful they find it and if inclined any tips on the type of content they find successful. My band is very new but starting to gain some traction locally, so in my mind this is totally premature, but he insists it works and will work for me.
TIA