
The voice commerce contract with the major electronics manufacturer is Samsung
In 2023, SoundHound announced that Samsung and SoundHound were partnering with White Castle on voice-AI-enabled drive-thru displays. Samsung supplies the display/MagicINFO side, while SoundHound supplies the voice AI.
In SoundHound's Q3 2024 results, it specifically said it was “deepening relationships with hardware and platform partners like … Samsung”.
In its Q3 2025 earnings call, SoundHound again named Samsung as one of the hardware partners it works with in restaurants.
Samsung and SoundHound were still appearing together at the 2025 National Restaurant Association Show, where Samsung provided display technology supporting SoundHound demonstrations.