[Marketing] How are you handling the latest Google I/O updates?
Google recently made some HUGE changes. Google search by default is AI powered search. Same with Ask Youtube and Google Spark.
This is going to have a big impact on traditional marketing and SEO where you could just make blogs with keywords like IT services near me and have inbound calls coming in. That blog post you paid someone to write with “ managed IT services near me” stuffed into every paragraph? The AI just read it, summarise it and answer your Prospect question without them ever clicking your link.
No visit, no call, no lead, unless you show up as AI suggested answer. The ones that figure out how to get sorted by AI instead of just ranking by Google are going to eat everyone else’s lunch for the next decade.
Because right now, even your top performing blog or mention is getting buried under an AI suggested answer and then four sponsored links.