Ms Consistent Margaret
The fact that she literally launched a brand but has practically been radio silent since launch day is crazy. She hasn’t posted on YouTube, she’s barely worn her own pieces, she hasn’t posted on the lade instagram and not a single TikTok on the brand account???? Knowing her brand is just drop ship and the handful of people who probably ordered still haven’t even gotten a shipping confirmation email yet but she sent pr packages to her friends so why is she not recycling that for content? Probably because they don’t even want to wear the pieces. All around just bad marketing bad business she’s so affected by the failure that was her launch she just wants to sweep it under the rug vs hitting the ground running trying to make the most of it. So lazé of her really