
Do GEO monitoring tools have any business suggesting tactical improvements and creating content?
Profound just promoted their AI assistant (Aim) and, as a Profound user, I have had access to Aim for weeks and tested it with multiple clients. I HATE ...I mean LOATHE... the content it creates. I hate it's ideas. I hate everything about it.
And altho I'm picking on Profound here because of their announcement, I don't like ANY of them.
And so I'm curious from other people using these tools: Do you like the ideas they have to improve GEO metrics? Do you like the content they create? Are you finding it's market-ready with the click of a button or you have to pull it into wherever you regularly edit content (GPT, Claude, etc)?
I don't think GEO tools have any business doing this work. Of course THEY want you in their platform more, but I think they should stick with what they're good at and let content strategists and creatives figure out what to do and create the assets.