Do GEO monitoring tools have any business suggesting tactical improvements and creating content?
▲ 8 r/aivisibility_geo_aeo+2 crossposts

Do GEO monitoring tools have any business suggesting tactical improvements and creating content?

Profound just promoted their AI assistant (Aim) and, as a Profound user, I have had access to Aim for weeks and tested it with multiple clients. I HATE ...I mean LOATHE... the content it creates. I hate it's ideas. I hate everything about it.

And altho I'm picking on Profound here because of their announcement, I don't like ANY of them.

And so I'm curious from other people using these tools: Do you like the ideas they have to improve GEO metrics? Do you like the content they create? Are you finding it's market-ready with the click of a button or you have to pull it into wherever you regularly edit content (GPT, Claude, etc)?

I don't think GEO tools have any business doing this work. Of course THEY want you in their platform more, but I think they should stick with what they're good at and let content strategists and creatives figure out what to do and create the assets.

u/QuitPsychological157 — 3 days ago
▲ 11 r/aivisibility_geo_aeo+2 crossposts

New Data Points in Bing Webmaster's AI Visibility Reports

Bing Webmaster is the sleeper AEO/GEO tool. It's totally free, if you have access to GSC you can connect it in seconds and it's info is the best (I actually think at this point it's the ONLY accurate) intel we get on prompt volume by topic.

But now, we can also see four additional things:

  1. Intent. This is Bing's best guess at prompt intention. Research, Informational, etc.

  2. Topics. Related queries are grouped into broader thematic clusters (e.g., “solar panels” + “solar energy efficiency” → Solar Energy)

  3. Citation share. THE BIG ONE! See how much of the citation space your site holds for a given grounding query. We have some where we're owning 50% of the citation. Insane.

  4. Compare. This is just the ability to compare details for AI visibility against previous timeframe. Basic.

We typically use Bing Webmaster as the early directional data to see if updates are "working." We recently ungated a piece of research from last year and have received hundreds of citations with a 1% click through to the full research in just the first month.  

reddit.com
u/QuitPsychological157 — 5 days ago

Why Reddit loves to claim "GEO is just SEO with a new acronym"

The conversation of "Is GEO really just good SEO?" is all over Reddit and an eyeball test shows that the majority of answers are: Yes. Good SEO works for GEO too.

Here's what that misses: There are over 4 MILLION SEO professionals (1Mil in the US alone) according to https://inboundblogging.com/seo-experts-by-country/. Do you wanna guess how many GEO professionals there are to make the alternative argument like their livelihood depends on it?

I don't actually know the answer to that (and it's hard to gauge, because on LinkedIn, most people with Generative Engine or Answer Engine Optimization in their title ALSO have reference to SEO) but I think we can all agree... it's a WHOLE LOT LESS than 4 million.

And the reason that's important is because it is in the best interest of the "old guard" to pooh-pooh the absolute, empirical facts for how seldom SEO results (let's be honest, we're talking about Google exclusively there) translate to GEO results (ChatGPT, Perplexity, Cowork and Claude).

There are a TON of stats around this... like this classic from Ahrefs. Since this one, there have been way more studies that show overlap in the 60-70% range. But if we were to make the claim that "good SEO = good GEO" then shouldn't that be in the 90% range at least. Consistently? Should it EVER be 10%?

Utimately, we wanted a space where people who wanted to have an unbiased conversation about GEO could do so away from the SEO cult. And although that sounds harsh, it's not. They're fighting for their livelihood, but that mentality risks putting real businesses at risk, because not moving on GEO now will cost some companies their entire business. This is the discovery layer of the future and it does not work like Google's blue links. Those are the facts.

https://preview.redd.it/yyvq23yj9bah1.png?width=626&format=png&auto=webp&s=6ee6fc5de46746a803c0cf2b5be8396b9f3677ab

reddit.com
u/QuitPsychological157 — 6 days ago