u/Radiant_Educator1807

Traditional search gives us fairly familiar signals: rankings, impressions, clicks, and traffic.

AI search feels harder to measure. A business might be mentioned in an answer, recommended alongside competitors, or cited as a source without generating a visit that can be attributed normally.

I'm curious how people here would measure that visibility.

Would you track:

• How often a brand appears for relevant questions
• Whether it is recommended or simply mentioned
• Which sources the AI cites
• Whether the information presented is accurate
• How visibility changes compared with competitors

It seems like AI search needs a measurement layer of its own rather than simply applying traditional SEO metrics to AI answers.

What signals would you consider most meaningful?