Anyone else thinking about AI visibility for their brand?
This all started out as a personal thing, I told AI about my hair issue and told it to find me products within my budget for my wash day routine and noticed some brands I actually love never came up, so I got curious about why?
Well it turns out AI recommends brands whose product data is structured for machines to read. Most indie brands have no idea this is a thing. You could have aa great product and it just no exist when people search through AI (which is becoming a big thing now). Even when people google products one Gemini AI shows up at the top.
Beauty is apparently one of the highest converting categories for AI shopping right now and I keep thinking about how many small founders are completely invisible to it.
This is a huge problem considering how much money is being left on the table and as AI will continue to dominate the world it will only get more significant, so I was thinking about solving this problem for small founders specifically in the beauty industry which is saturated, is this something that is of interest to anyone?