Anyone else seeing LinkedIn overtake their own site for AI citations? New Meltwater data says it's #2 behind YouTube
Just saw the new Meltwater numbers (9.5M AI citations analyzed across 16 B2B categories) and it's making me rethink where I'm spending GEO effort. LinkedIn is apparently the #2 most-cited source behind YouTube now, ahead of company websites. 75% of those citations trace to personal profiles, not Company Pages, and 51% come from accounts under 10k followers.
Curious if anyone here has actually tested this: has shifting effort toward personal LinkedIn posts (structured, numbered, data-heavy, same stuff that ranks well organically) moved the needle on AI citations for a brand, more than the same effort spent on owned-domain content would have?
Trying to figure out if this is worth reallocating real budget toward or if it's still too early/noisy to trust the data at the tactic level.