▲ 15 r/ycombinator
2026 playbook for early customer conversations — consultants, or AI + cold outbound?
Hi YC gurus!
My cofounder and I are working on are a pre-launch, AI platform targeting companies wanting to switch to open-source models for their generic LLM use and trying to crack real 0-1 conversations with potential customers. Trying to score actual calls where we learn something.
What I've tried so far:
- Cold emails
- Linkedin DMs
- Local events in the Amsterdam area
So far not getting much love, only managed to have a couple of conversations with companies that have spend >$10k per month on LLM. Cold outbound is barely landing and I can't tell whether that's my targeting, my copy, or just inbox saturation. So, question to founders who've done successfully recently:
- Did you bring in outside help — fractional GTM, sales consultant, agency that books discovery calls, a research firm for recruiting participants? Which ones, what did it cost, and would you do it again? I'd take specific names or the opposite ("don't bother").
- If you did it yourself, what's the actual stack in 2026? Where does AI genuinely help — list building and enrichment, personalisation, call notes — and where did it make things worse?
- Are paid conference booths worth it at this stage?
- What channel gave you the highest ratio of *useful* conversations per hour spent?
I am trying to figure out whether hiring someone for this makes sense or if it's a waste of time, we suck it up and keep trying?
u/RuleGuilty493 — 7 days ago