Can You Name The Book?
So I've been trying to figure out where I got this from.
I read it in a book.
Could've been a marketing book or an advertising book.
The author tells the story about how companies/businesses would call this guy.
Now this guy gets called in to fix the company/business' offers or positioning or something...
And helps to turn around the company.
I could swear they were called something but the short form for the full name of their title was something that has a negative connotation nowadays.
I could be wrong, but the short form for what they were called was "con men."
But they weren't fraudsters or the negative thing this short form of their name was.
These men would get called in, fix offers, turn the company/business around, and get paid a lot of money for this job.
Like back in the early days of advertising/marketing.
Could've been anywhere from the 50s to the 70s. (Just a guess)
If you know which book or publishing I read this, please help me remember where I got it from.
Thanks in advance!