
I added payments in month 4 and waited for money to magically appear, which never did. So after interviewing 20+ solo builders…
So before touching code again last two days I was interviewing 20+ solo founders about the marketing side, and few things genuinely surprised me:
- Everyone feels the marketing pain, but almost nobody pays for it. I found 15 pain stories for every 1 person who ever spent a dollar.
- The only people who paid for anything had revenue already. The solo builders with no revenue confirm the pain politely and pay for nothing.
- The founders who actually got users kept crediting SEO and content, almost never social posting. The social active posters were mostly at zero.
I will compile the full thing into a summary in the next few days. Meanwhile i’m still looking for answers from solo builders:
- If you have revenue, what have you actually PAID for on the marketing side? Such as a tool, freelancer, ads?
- How did you test people would pay BEFORE you built?
- When you do post, are you on your phone or laptop?
I hope everyone will share their real stories!