









Alliage: the Avocado Bathroom Suite of the Perfume World
I'm not sure if the title means much to anybody who isn't British but to everybody who IS and is over a certain age, they'll know EXACTLY what I mean. The 70s were distinguished by many things but one of them was that bathrooms across the land turned a certain muted, sickly green colour. It became synonymous with bad taste as well as the rise of the home owing middle class, thinking they were sophisticated ( those of us living in council houses bathrooms were white, enamel and very utilitarian !) So it became an object of fun and derision for a long time. Ironically things have turned full circle and you can hear of people paying loss of money at scrap merchants to put them back in. I personally always loved them and was quite sad when my mother-in-law s was finally taken out only about 10 years ago. She used to accessorised it with plastic faux tortoise shell bathroom set
Now, I'm not sure this was the inspiration for that lovely shade of green that they used for Alliage, ( though it may have helped sell it over here !) It went from a being that yellowy sage to something a bit more olive green later on ( see other images ). I imagine that and the rough hewn, linen-like texture were meant to represent natural fabrics and the landscape. Because this was the first outdoorsy "Sport" fragrance from Ms Lauder.
Created by EL in house perfumer , Bernard Chant along with Francis Camail. The story goes that inspiration struck while driving to her country club to play tennis. It marked a point where heavy, formal evening perfumes, were seemingly becoming a bit dated too. This was a fresh, casual, and very green chypre scent meant for daytime and active lifestyles. Ladies who played sports and walked, not ladies who shopped and lunched.
The name is always struck me as a bit odd. Like Azuree, it's French ( not uncommon, French was still the language of fragrance ) but in English it translates to alloy which is rather less appealing ( it's one I always laugh at when Fragrantica decides that I need the page in English, some frags do not sound great when translated, would you want to wear something called Green Wind 😆 ). It's also odd for a fragrance meant to smell of all things natural as opposed to industrial. Again the story that's entered popular culture is that it has nothing to do with metal alloys but was because the fragrance is a combination of masculine and feminine notes for the new emancipated woman. It's certainly unisex. I'm not sure if that's apocryphal but I guess it's as good a reason as any.
Also is it Aliage or Alliage? Again common wisdom appears to be that it was two ll's in Europe more so than in the US. I don't think it's that clear cut ( although I knew it as Alliage ). From what I can tell, in the US, Lauder’s trademark on Alliage expired in 1992. Whilst Aliage is currently registered to Estée Lauder, and that’s the spelling the company currently uses for the Classic version.
More importantly, what does it smell like ? Green. It smells green. They put in anything they could find in: not just galbanum and oakmoss but artemisia and vetiver. There is citrus there , a little rose, cedar and nutmeg even jasmine ( but not a great deal, I can't smell any tbh ). It's just SOO green, as to give the feeling of a meadow. It's grass. It's dry, parched sunbaked fields. It's the long hot summers of the 70's lying in the park, holding your hand to shield the sun and feeling the dry stalks tickle your bare legs. Not a care in the world It's a summertime that I think we've lost forever.
So many great green fragrances were released join the 70s and I don't think it's any coincidence that they seeped into my young consciousness and remained there. I love green fragrances. I can probably list a dozen I adore but maybe that's for others to add their favourites. Alliage is certainly mine.
Notes: images utilise AI backgrounds but all the products are genuine and my own. I've picked out what I feel are the oldest and more interesting examples out of those I own but I have included a couple tutorial pics for anybody who's interested in trying to date or wants to look for the older as opposed to the ( relatively ) newer versions. I believe most of the products here featured originate from the 70s or early 80s ( I mean just look at the price stickers.Yes "10-8" is pre decimal ! Which marks it as being from 1971 as you can see how they adjusted the price to £5 new pounds - and then reduced it to £2 because clearly it didn't sell 😆)