Holy moly, we all hate this. I have experienced customer churn more in the last two weeks than ever before. I've lost 6 customers in two weeks. What are you doing about this in your company. I try to stop the bleeding and offer whatever I need to keep them, but some are leaving anyway. Curious what others do about this.

We had 24 on the schedule for today. I think we can max out at 30. What are your thoughts?

I'm thinking that doing office sales meetings for realtors might be a good idea. Has anyone in here ever done this? What did you bring? What did you say?

I own a decent sized pet waste removal company in the Chattanooga Tennessee area. We do well with Facebook ads and google ads, however I’m looking into doing cold outreach to local pet owners. How would I go about finding these people and then sending them a cold email? Can’t wait to learn this new step for my business! Thank you in advance!

I wanted to start a real discussion on this because I know a lot of new pet waste removal operators wonder where to put their limited marketing dollars.

For us at Scoopy Doo, one of the best “boots on the ground” marketing plays we’ve made was buying a large batch of yard signs and door hangers.

We purchased:

• 1,500 yard signs
• 1,500 door hangers
• Total cost: about $1,900
• Ordered from overseas to keep costs down

That $1,900 investment helped generate roughly $75,000/year in ARR for our pet waste removal business.

That means, on paper, that campaign produced around a 39x annual return compared to the initial marketing cost.

Now, I want to be clear: it was not magic. It was not one sign in one yard that suddenly blew us up. It was a combination of consistency, simple messaging, local visibility, and targeting the right neighborhoods.

What worked best for us?

Yard signs created the most repeated visibility

Yard signs were powerful because people saw them over and over.

Someone might ignore it the first time. Then they see another one near a stop sign. Then another near their neighborhood entrance. Then another near the grocery store or school pickup route.

Eventually, the thought becomes:

>

That curiosity matters.

Pet waste removal is still one of those services where a lot of people do not know it exists until they see it. Once they realize it is an option, a certain percentage immediately thinks:

>

For yard signs, simple beats clever.

The best message is usually not a paragraph. It is something very direct like:

Dog Poop Cleanup
Scoopy Doo
Phone number / website

People are driving. They are not reading a brochure at 35 mph.

Door hangers worked differently

Door hangers are more targeted.

With signs, you are creating general awareness. With door hangers, you are putting the offer directly on the door of a likely customer.

The key is choosing the right neighborhoods.

We look for areas with:

• Fenced yards
• Visible dogs
• Dog toys in the yard
• Higher-income homes
• Busy family neighborhoods
• Subdivisions where route density would be valuable
• Neighborhoods close to existing customers

Door hangers may get ignored by a lot of people, but the people who do need the service tend to understand it immediately.

The mistake is expecting one pass through a neighborhood to tell you whether it works.

In my opinion, repetition matters.

If someone gets a door hanger once, they might toss it.

If they see a yard sign later, then see a Facebook post, then hear about you from a neighbor, now the brand starts to stick.

That is when the marketing compounds.

The biggest lesson: route density is the real win

The goal is not just “get customers.”

The goal is to get customers close together.

One customer 30 minutes away is fine early on, but it does not build the business the same way as three customers in one subdivision.

That is why yard signs and door hangers can be so valuable for this business. They let you focus attention around the areas where you already want to grow.

A good campaign should not just ask:

>

It should also ask:

>

Because tighter routes are where the money gets better.

How I’d approach it if I were starting again

If I had a small budget, I would not randomly scatter materials all over town.

I would pick a few target neighborhoods and go deep.

Something like:

1. Put signs near entrances and high-traffic nearby roads if allowed.
2. Door hang the subdivision.
3. Post in the local Facebook group if allowed.
4. Get one or two customers in that area.
5. Ask those customers for reviews and referrals.
6. Keep hitting the same area again.
7. Build the route street by street.

That is much better than trying to market to an entire city at once.

What I would track next time

If I were doing it again, I would track the campaign even tighter.

Use:

• A different QR code for each method
• A unique landing page for each neighborhood
• A dedicated phone number
• A promo code
• Neighborhood notes
• Dates signs were placed
• Dates door hangers were delivered
• Number of leads per area
• Number of customers closed per area
• Monthly recurring revenue per area

Because once you know which neighborhoods respond, you can double down instead of guessing.

The ROI for us

Again, our rough numbers:

Marketing spend: $1,900
Materials purchased: 1,500 signs + 1,500 door hangers
Result: About $75,000/year in ARR

That is one of the reasons I still believe physical, local marketing works incredibly well for this industry.

Pet waste removal is local. It is recurring. It solves an obvious problem. And once someone realizes they can outsource it, they often become a long-term customer.

My question for everyone else

For those of you running pet waste removal companies:

What has worked better for you — door hangers or yard signs?

And if you are willing to share:

• How many did you put out?
• What did you spend?
• What kind of response did you get?
• Did it create one-off leads or recurring customers?
• Did it help build route density?
• What would you do differently next time?

I’d love to compare notes because this seems like one of the best low-cost marketing channels for our industry when it is done consistently and strategically.

I see so many posts asking in 500 different ways what the best side hustle is. My answer is always the same...it's the ONE YOU START! The most important word to learn to live buy if you want to buy your time back and get out of the BS corporate world is this one: START!

Whatever it is you're considering, quite researching and just do it. Get the LLC done today on your state's SOS site, open the bank account, build the website, get some cards/flyers, etc...and hit the street. If you think you can't do it, or it's too complicated, you're right.

There's no 'best way' to do this. There's no such thing as 'saturation'. If you have the drive, figure out how to do whatever it is you're doing better than the other people and just do it. Better website, more reviews, better customer service, open 24/7, whatever it is, DO IT. Especially with AI right now, there's no excuse to not do what you want to do. Really though, what are you waiting for? Get out of the analysis paralysis phase.

I'd love to hear some other success stories of those who have posted on here and actually made it, like I have.

What have I done, you might ask...here you are:

Built a real local service business from a father/daughter idea
Scoopy Doo was founded by myself and my 13 year old daughter, turning a simple family business idea into a growing local brand serving the Chattanooga area and nearby North Georgia.

Became one of the top pet waste removal companies in the Chattanooga market
Scoopy Doo has worked hard to become a recognized local name for dog poop cleanup, residential yard service, commercial pet waste removal, and pet waste station servicing.

Earned 80+ 5-star Google reviews
Customer trust has become one of Scoopy Doo’s biggest strengths, with dozens of local customers publicly recommending the company for reliability, professionalism, and convenience.

Built a memorable local brand
From the Scoopy Doo name to the orange branding, humor, yard signs, social media, and “#1 company for your #2 problem” messaging, the company has created a brand people actually remember.

Served busy families and dog owners across the Chattanooga area
Scoopy Doo helps homeowners, families, dog owners, and people with busy schedules keep their yards clean, safer, and more enjoyable.

Expanded beyond residential cleanup
The company also serves HOAs, apartment complexes, commercial properties, and shared pet areas through pet waste removal and pet waste station servicing.

Created recurring revenue through weekly and bi-weekly service
Scoopy Doo has built its model around dependable recurring service, creating consistent value for customers and a stronger, more stable business.

Developed professional systems and automations
The company has invested in better workflows, customer communication, marketing systems, review generation, lead follow-up, and AI-powered automation to help operate more efficiently.

Built a strong local marketing presence
Scoopy Doo has used Google reviews, local SEO, Facebook content, neighborhood targeting, door hangers, yard signs, and seasonal promotions to grow awareness in the Chattanooga market.

Positioned itself as a family-built, community-minded company
The father/daughter founder story gives Scoopy Doo a personal, authentic identity that separates it from generic home service companies.

Helped raise the standard for professionalism in the pet waste removal industry
Scoopy Doo treats poop scooping like a real home service business, with attention to reliability, communication, customer trust, branding, and long-term customer relationships.

Started helping other pet waste business owners
Through r/PetWastePros and industry conversations, Scoopy Doo is now helping create a space where pet waste removal operators can share advice, compare pricing, talk about software, marketing, reviews, routing, and business growth.

Turned an overlooked service into a serious local business
Scoopy Doo has proven that even a funny, unglamorous service can become a respected, valuable, and growing company when it solves a real problem consistently.

Hey everyone, I’m Brandon, founder of Scoopy Doo LLC, a local pet waste removal company serving the Chattanooga area and nearby North Georgia.

Scoopy Doo started as something simple between my daughter, Leighton and I. We wanted to build something together — something real, something local, and something that could teach her about business, responsibility, hard work, customer service, and showing up for people.

Some dads build birdhouses with their kids.

Apparently, we built a poop scooping company.

And honestly? I wouldn’t trade it.

What started as a father/daughter idea has grown into a local service business we’re incredibly proud of. Today, Scoopy Doo helps busy families, dog owners, homeowners, HOAs, apartment communities, and commercial properties keep their yards and shared spaces cleaner, safer, and more enjoyable.

We know this business is funny. We lean into that. It’s hard not to smile when your job is solving Chattanooga’s “#2 problem.”

But behind the jokes, we take the service seriously.

Dog waste is more than just an eyesore. It makes yards smell bad, attracts flies, creates an unpleasant space for kids and pets, and can make a beautiful backyard feel unusable. Our goal is to give people their yard back — whether that’s a family who wants their kids to play outside, a busy homeowner who doesn’t have time, or a property manager trying to keep a community clean.

We offer weekly and bi-weekly residential cleanups, first-time cleanups, commercial pet waste removal, and pet waste station servicing for apartments, parks, HOAs, and other shared spaces.

But more than anything, we’re trying to build a company Chattanooga can be proud of.

We’re local. We’re family-built. We care about doing what we say we’re going to do. We care about reviews, reliability, communication, and treating people right. Every yard we clean is another small way we get to serve this community.

Chattanooga has been good to us, and we’re grateful every time someone waves at one of our signs, recommends us to a neighbor, leaves us a kind review, or trusts us with their yard.

So if you see Scoopy Doo around town, now you know the story.

It’s a dad, his daughter, a lot of dogs, a little humor, and a whole lot of gratitude for the Scenic City.

Thanks for letting us introduce ourselves, Chattanooga.

For the other pet waste pros in here — what’s one small change you made in your business that had a bigger impact than expected?

Could be anything:

Scheduling routes better
Changing your pricing
Requiring card-on-file
Texting before/after service
Using better bags/tools
Adding first-visit fees
Improving your Google review process
Dropping problem customers
Switching CRMs
Changing how you handle locked gates or dog access

For Scoopy Doo, one of the biggest wins has been getting more serious about systems instead of trying to remember everything manually. Customer notes, route details, review requests, follow-ups, and lead tracking all matter way more than I realized early on.

The actual scooping part is simple. The business side is where the money leaks happen if you don’t build good habits.

Curious what everyone else has learned:

What’s one change you made that you’d recommend to another pooper scooper just getting started?

For the pet waste pros in here: how do you handle the first cleanup when a yard is really backed up?

I’m curious how everyone structures it:

Do you charge a flat initial cleanup fee?
Do you charge by time?
Do you waive it if they sign up for recurring service?
Do you have a max amount included before pricing changes?
Do you walk away from yards that are too bad?

At Scoopy Doo, we’ve tested a few different approaches because the first visit can make or break the profitability of a new customer. Some yards are simple, but others can take way longer than expected if they haven’t been cleaned in weeks or months.

I’m leaning toward keeping the policy simple and transparent: recurring service is priced separately, and the first cleanup is based on the condition of the yard. That way we don’t underprice the worst jobs or scare away normal recurring customers.

Would love to hear what’s working in your market. What do you charge, and how do you explain it to customers without overcomplicating the sale?

I wanted to start a discussion around one of the most important parts of growing a local pet waste removal business: Google reviews.

For a local service business, reviews can make a huge difference. They help with trust, conversion, Google visibility, and whether someone chooses you over the next company when they search “pooper scooper near me” or “pet waste removal near me.”

At Scoopy Doo, reviews have been a major part of our growth. We currently have a strong review base, and it has helped us build trust fast in our local market.

Right now, our system is pretty simple:

We collect customer contact information, provide the best service possible, and use Review Harvest to help request and manage Google reviews.

Review Harvest has been helpful because it gives us a more consistent way to ask instead of relying on memory or randomly remembering to send a review link when we’re busy. That consistency matters.

But we’re also working on building our own AI-powered automation system to eventually take over this task and make it even more personalized, trackable, and integrated into the rest of the business.

The goal is not just “send a review request.”

The goal is to build a real reputation system.

Here’s what we want that system to do:

• Know when a new customer has had a successful first cleanup
• Wait until the customer has had a good experience before asking
• Automatically send a review request by text or email
• Personalize the message based on the customer/service
• Follow up politely if they do not respond
• Track who has been asked
• Track who has already left a review
• Avoid asking the same customer too many times
• Notify us when a new review comes in
• Help generate a thoughtful response to the review
• Flag unhappy customers before asking for a public review
• Send internal alerts if a customer seems frustrated
• Keep a monthly review request cycle going
• Report how many reviews were requested, received, and missed

I think the biggest mistake a lot of businesses make is treating reviews like something you ask for “when you remember.”

That usually means reviews come in randomly, slowly, or only when the owner has time to think about it.

We’re trying to make it part of the operating system of the business.

For example, the ideal workflow would look something like this:

1. New customer signs up
2. Customer gets their first cleanup
3. We confirm the service went well
4. System waits the right amount of time
5. Customer gets a short, friendly review request
6. If they don’t respond, they get one polite follow-up
7. If they leave a review, we’re notified
8. A response is drafted or posted
9. The customer is tagged so they are not over-asked
10. The owner can see review performance in a dashboard

That kind of system would make review collection more consistent without making it feel robotic.

I also think timing matters.

Personally, I don’t want to ask every customer too early. If the first cleanup was difficult, access was confusing, weather was bad, or the customer had a concern, that probably is not the best moment to ask. I’d rather make sure the customer is happy first.

That’s where AI could be helpful. It could look at notes, job status, customer communication, complaints, skipped visits, and service history before deciding whether it is a good time to request a review.

The bigger vision for us is to connect reviews with the rest of the business:

• Jobber/customer data
• Google Business Profile
• Email/SMS follow-up
• Customer satisfaction checks
• Review request timing
• Review response drafts
• Monthly reporting
• Owner dashboard

Basically, we want to go from “asking for reviews” to actually managing reputation as a business function.

I’m curious how everyone else is doing this.

A few questions:

• What is your current system for getting Google reviews?
• Do you ask by text, email, QR card, in person, or all of the above?
• Do you use software like Review Harvest, NiceJob, Birdeye, Podium, Jobber, GoHighLevel, or something else?
• When do you ask: after the first cleanup, after a month, after a great customer interaction, or randomly?
• Do you send follow-ups if they don’t leave one?
• Do you respond to every review?
• Have you noticed reviews helping your Google rankings or conversion rate?
• What’s your review request message?
• What would your ideal review system look like?

Would love to hear what’s working for everyone. I think this is one of those simple systems that can seriously separate a professional company from someone just scooping yards on the side.

I wanted to start a discussion around software and systems for running a pet waste removal business.

There are a lot of different ways people manage this business: Jobber, Sweep&Go, Housecall Pro, Service Autopilot, Google Sheets, QuickBooks, GoHighLevel, Zapier, custom automations, or just a simple calendar and notes app.

At Scoopy Doo, we currently use Jobber as our main CRM/field service system, and we’re also working on building more automation around lead tracking, follow-up, review requests, reporting, and owner dashboards.

What I like about using software is that it helps keep customer info, recurring jobs, scheduling, quotes, invoices, and payments in one place.

What I don’t like is that most software still does not automatically show you the full picture as an owner. I want better visibility into things like:

• Which leads are not being followed up with
• Which routes are most profitable
• Which customers are underpriced
• Which invoices are outstanding
• Which marketing channels are working
• Which customers are at risk of canceling
• What revenue opportunities are being missed

Curious what everyone else is using.

A few questions:

• What software do you use to run your pet waste removal business?
• What do you love about it?
• What frustrates you about it?
• Are you using one system or several tools together?
• Do you use automations for follow-up, reviews, missed calls, or reporting?
• At what size did you move from spreadsheets/manual tracking to paid software?
• If you could build the perfect system for this industry, what would it do?

I think software can either make the business feel organized or make things more complicated than they need to be.

Would love to hear what’s actually working for everyone.

I wanted to start a pricing discussion and see what everyone is charging for weekly recurring pet waste removal in different markets.

For us at Scoopy Doo in the Chattanooga, TN area, our weekly residential pricing generally starts around $22–$30 per visit, depending on the number of dogs, yard size, cleanup difficulty, and route density.

We price higher for:

• Multiple dogs
• Larger yards
• Heavier first cleanups
• Long drive time / low route density
• Gates/access issues
• Commercial or shared spaces

We also treat the initial cleanup differently from recurring weekly service because the first visit can take a lot longer if the yard has not been maintained.

I’m curious how everyone else is handling weekly pricing.

A few questions:

• What market are you in?
• What is your starting weekly price?
• Do you price by dog count, yard size, time, or a flat rate?
• Do you charge a separate initial cleanup fee?
• Have you raised prices recently?
• What price point seems to be the sweet spot where customers still say yes but the route stays profitable?

I think pricing is one of the biggest things that separates a side hustle from a real business. Too low, and you stay busy but broke. Too high without the right positioning, and conversion drops.

Would love to hear what’s working in your market.

I wanted to share a high-level look at how we’ve been working on automating more of our pet waste removal business.

We’re not trying to replace the human side of the business. Customers still want reliable service, clean yards, good communication, and someone they trust showing up every week. The goal is to remove the repetitive admin work, tighten up the systems, catch mistakes faster, and free up more time to focus on growth.

Here’s the big-picture version of what we’ve been building and improving.

1. Lead Generation and Tracking

One of the first things we focused on was tracking where leads are coming from and what happens to them after they contact us.

We want visibility into things like:

• Website leads
• Google Business Profile leads
• Facebook leads
• Calls
• Texts
• Referral leads
• Door hanger and yard sign campaigns
• Neighborhood-specific lead sources
• Cost per lead
• Lead-to-customer conversion rate

The goal is to stop guessing which marketing is working and start making decisions from real numbers.

For example, if yard signs are producing cheaper leads than Facebook ads in a certain area, we want to know that. If a specific neighborhood is converting better than others, we want to know that too.

2. CRM and Customer Workflow Automation

We use Jobber as the CRM/field service backbone, so a lot of our automation thinking is built around what can be pulled from or pushed into Jobber.

We’re looking at automating and tracking:

• New lead intake
• Follow-up reminders
• Quotes
• Job status
• Recurring schedules
• Customer notes
• Visit history
• Missed or skipped services
• Cancellations
• One-time cleanups versus recurring customers
• Customer lifetime value
• Revenue by route, customer, and service type

The big idea is that every customer interaction should create useful data, not just disappear into a text thread or memory.

3. Follow-Up and Sales Automation

A huge leak in small service businesses is slow or inconsistent follow-up.

So we’ve been building systems around:

• Responding quickly to new leads
• Following up with people who asked for pricing but didn’t book
• Reaching back out to old customers
• Re-engaging canceled customers
• Sending seasonal offers
• Promoting recurring service after one-time cleanups

The goal is not to spam people. It’s to make sure good leads don’t fall through the cracks because the owner is busy running routes, answering phones, handling employees, or putting out fires.

4. Reputation and Review Management

Reviews matter a lot in this business, especially locally.

We’ve been working on a system where every customer email is collected and stored so review requests can be sent consistently.

The review workflow we’re building around includes:

• Asking happy customers for reviews
• Sending review request emails
• Creating a monthly review request cycle
• Monitoring Google reviews
• Responding to reviews
• Tracking review count and average rating
• Using reviews as social proof in ads and posts

This is one of those areas where consistency matters more than intensity. Asking once in a while is not enough. It needs to be part of the operating system.

5. Google Business Profile Activity

We’ve also put a lot of emphasis on Google Business Profile because local search is so important for this industry.

Our planned weekly GBP workflow includes:

• Two posts per week on separate days
• Two new real photos per week on separate days
• No bulk posting
• No skipped weeks
• Clear calls to action
• Removing outdated photos
• Keeping the profile active and fresh

This is something we want an automation/agent system to help manage, but not fake. The photos still need to be real and current. The goal is consistency and accountability.

6. Marketing Content Creation

We’ve been using AI heavily to help generate and organize marketing ideas.

That includes:

• Facebook posts
• Google Business Profile posts
• Local SEO content
• Service page copy
• Door hanger concepts
• Yard sign messaging
• Email campaigns
• Referral campaigns
• Seasonal promotions
• Ad headlines and descriptions
• Video ad scripts
• Press release angles

For us, the best use of AI here is not just “write a post.” It’s more like, “Create a campaign that fits our market, our offer, our customer pain points, and our brand voice.”

7. Local SEO and Neighborhood Targeting

We’ve been building around hyperlocal SEO instead of just broad keywords.

That means creating content and strategy around searches like:

• Pet waste removal in Chattanooga
• Pooper scooper service in specific neighborhoods
• Dog waste removal for busy families
• HOA pet waste cleanup
• Apartment pet waste station service
• Yard cleanup for homeowners
• Recurring weekly dog poop removal

The goal is to become the obvious local choice when someone searches for the service.

8. Commercial Account Workflow

Residential recurring service is great, but commercial accounts can be very valuable too.

We’ve been building systems for:

• Apartments
• HOAs
• Condos
• Property managers
• Dog parks
• Pet waste stations
• Weekly commercial cleanup
• Station emptying and bag replacement
• Sanitizing pet waste areas
• Referral outreach for commercial leads

Commercial work needs a more organized sales process than residential. It usually requires better tracking, better follow-up, better proposals, and clearer service descriptions.

9. Financial Tracking and Leak Detection

This is one of the biggest areas we’re trying to improve.

We want automation that can help pull information from Jobber and QuickBooks to show things like:

• Revenue by customer
• Revenue by route
• Revenue by service type
• Recurring revenue
• One-time cleanup revenue
• Missed payments
• Failed payments
• Canceled subscriptions
• Customers who are underpriced
• Routes that are not profitable
• Labor cost by route
• Drive time problems
• Customer lifetime value
• Churn rate
• Average revenue per customer
• Outstanding invoices
• Discount impact
• Quarterly billing performance

The goal is to find the money leaks before they get expensive.

10. Owner Dashboard / “Mission Control”

The bigger vision is to have one dashboard that gives a clear view of the whole company.

Something like:

• New leads today/this week
• Leads by source
• Quotes sent
• Quotes accepted
• Jobs completed
• Revenue collected
• Invoices outstanding
• Customers added
• Customers lost
• Google reviews added
• Ad performance
• Route performance
• Agent errors
• Follow-up tasks
• Missed opportunities

The owner should be able to open one place and quickly know what needs attention.

11. AI Agents for Different Parts of the Business

The long-term goal is not one giant chatbot. It’s a multi-agent system where different agents handle different business functions.

Examples:

• A marketing agent
• A reputation management agent
• A financial analysis agent
• A lead follow-up agent
• A Google Business Profile agent
• A route/revenue optimization agent
• A reporting agent
• A customer communication agent

Each agent has a specific job, specific data it watches, and specific actions it can recommend or take.

The owner still stays in control, but the system helps catch problems, suggest next moves, and handle repetitive workflows.

12. Why We’re Doing This

Pet waste removal is simple on the surface, but running the business well is not simple.

The actual scooping is only part of the company.

The harder parts are:

• Getting leads
• Converting leads
• Keeping customers
• Building dense routes
• Hiring reliable help
• Raising prices correctly
• Staying consistent with marketing
• Collecting reviews
• Managing billing
• Finding profitable neighborhoods
• Winning commercial accounts
• Avoiding admin overload

Automation helps us work on the business instead of constantly being buried inside the business.

Final Thought

We’re still building and improving this, but the goal is clear:

Create a cleaner, tighter operating system for a pet waste removal company so fewer things get missed, customers get better service, and the owner has more time to grow the business.

I’d be curious what everyone else here is automating.

Are you using Jobber, Sweep&Go, Housecall Pro, Zapier, GoHighLevel, QuickBooks, spreadsheets, AI tools, or something custom?

What part of your pet waste removal business would you most want to automate first?

Hey everyone! I'm u/ScoopyChatt, a founding moderator of r/PetWastePros.

This is our new home for all things related to the pet waste removal business. We're excited to have you join us!

What to Post
Post anything that you think the community would find interesting, helpful, or inspiring. Feel free to share your thoughts, photos, or questions about anything on your mind.

Community Vibe
We're all about being friendly, constructive, and inclusive. Let's build a space where everyone feels comfortable sharing and connecting.

How to Get Started

1. Introduce yourself in the comments below.
2. Post something today! Even a simple question can spark a great conversation.
3. If you know someone who would love this community, invite them to join.
4. Interested in helping out? We're always looking for new moderators, so feel free to reach out to me to apply.

Thanks for being part of the very first wave. Together, let's make r/PetWastePros amazing.

Hi ThereCommunity,

I'm preparing an app review submission that I created in Facebook with OpenClaw, a backend automation tool that integrates with Facebook to help users automate posting to our business pages.

What our app does does:

• Authenticates with Facebook using a Page Access Token
• Posts content to Facebook pages (requires pages_manage_posts permission)
• Lists and retrieves page posts (requires pages_read_engagement permission)
• Retrieves page metadata and analytics

What I've completed: ✅ Tested all three core API calls successfully:

• POST /feed (creates posts on the page)
• GET /posts (retrieves recent posts)
• GET /page (retrieves page details)
• All calls return expected JSON responses with valid tokens

My challenge:

Facebook's app review guidelines request screen recordings that demonstrate:

1. Complete login flow (logged-out → logged-in)
2. Permission granting UI (user clicking "Allow" on permission dialogs)
3. Data usage within the app

However, OpenClaw is a backend automation tool with no user-facing login UI. Users:

• Configure it once with a Page Access Token during setup
• It then operates automatically without manual permission prompts each time

My questions:

1. For backend/automation tools, is it acceptable to demonstrate working API calls via terminal commands (showing successful requests and responses)?
2. Or does Meta require the traditional login and permission-granting flow even for backend tools?
3. Has anyone else gone through app review with a similar backend automation tool? How did you handle the screen recording requirement?

I want to submit correctly the first time. Any guidance from the community would be greatly appreciated!

Thanks, Brandon