u/Seamless_AI

For RevOps/Sales Ops teams: do you have a good way to quantify how much rep time is lost to missing, stale, or incomplete contact data?

We're thinking about things like:

• reps manually finding contacts
• reps validating emails
• reps hunting for phone numbers
• reps fixing CRM fields
• duplicate account/contact cleanup
• stale job titles
• missing firmographics
• bad routing due to incomplete fields
• sequences failing because the list quality was poor

This seems like one of those problems that creates a ton of drag but is hard to measure because the work is distributed across every rep.

A few questions for anyone who has insights:

• Do you track this in your org?
• Who owns contact/account data quality?
• Do reps update CRM themselves, or is enrichment automated?
• What data quality metrics do you report on?
• Have you ever calculated the productivity cost of manual prospecting/research?

Would love to hear what’s working and what’s still painful.