I thought fashion photoshoots were a small pain point. Turns out I was very wrong.
I thought fashion photoshoots were a small pain point. Turns out I was very wrong.
A few months ago, I started working on a side project after noticing the same problem come up again and again with small fashion brands.
They always needed more content.
Not once every few months, but constantly.
New drops, product pages, ads, social posts, seasonal campaigns, different models, different backgrounds, different styles.
And the traditional way of doing that is still pretty painful.
Coordinating a shoot, finding a model, getting the studio or location right, doing the edits, waiting for the final photos, and hoping the result matches what you had in mind.
So I started building something to see if AI could make that workflow simpler.
Not as a replacement for every proper campaign shoot, but as a faster way for brands to create usable product and model visuals when they don’t have the time or budget for a full production.
I honestly thought it would be a small experiment.
But it’s now crossed 2,000 brands before I’ve properly launched it, which made me realize the problem is probably bigger than I expected.
I’ve been working on it almost every evening and weekend since then, mostly talking to users, fixing what breaks, and trying to make the outputs more useful for real brands.
Still early.
Still imperfect.
Still a lot to improve.
But it’s been one of the clearest signals I’ve had that I might be building into a real need, not just an interesting idea.
Curious if anyone else here working in fashion/ecommerce has felt the same content creation pressure.