Cica calms the spot and won't stop the next one
Cica makes an angry spot look less angry and helps the mark afterwards fade a bit faster. Both real. Neither one addresses why the spot formed. No meaningful comedolytic action, so the plug stays. No meaningful antibacterial action, so the C. acnes side is untouched. Nothing about it changes follicular keratinisation.
So someone with active comedonal acne who moves their whole routine to cica products gets calmer-looking skin and the same number of new spots next month, then concludes cica didn't work for them. It was never going to work for that.
Where it does belong is alongside the treatment. Retinoids, benzoyl peroxide and acids all irritate, and that irritation is the main reason people quit before the twelve weeks it takes to see results. A cica moisturiser sitting over an adapalene ramp keeps the barrier tolerable so you stay on the thing that works. Same story with the flat red marks left after a spot heals, which do respond to reduced inflammation.
The pattern to watch for is cica and blemish printed together on the front. Not dishonest, since it does calm the appearance of one, but it invites people to substitute it for treatment and plenty do. Check the rest of the formula. A BHA in there makes it a combination product. Centella plus panthenol in a nice texture makes it a soothing cream with acne-adjacent marketing, and it belongs at the end of a routine rather than being the routine.
We carry a lot of this category. Buy it for calm, not for clearance.