Should we count anything after WM X-7 as attitude era?
Attitude Era has expectations. Shock TV, spectacle, explosive action.
But increasingly after WM X-7, that disappears as WCW personnel get absorbed, John Laurinaitis’s rise in the office (which would have major decisions as years goes on). It’s not Attitude Era. I personally call this period the Invasion Era, starting with Lance Storm’s debut and ending with Vince’s declaration of ruthless aggression, because it’s a constant influx, it’s a different period, and the philosophy got changed
Brand extensions and co-owners being part of attitude era compresses all of that. WWE never formally named this period, but I genuinely believe we should separate this from attitude era.