u/SocialMediaKingdoms

11 years in business. small electronics repair guy. paying rent off his savings for the last 4 months because nobody was walking in anymore.

i went to see him on a tuesday. he was sitting in the shop, no customers, just scrolling instagram on his phone. i told him to flip the camera and film whatever was on his bench.

it was an iphone 12. cracked back. someone had glued it together with literal nail polish. he was about to fix it.

he filmed himself peeling the nail polish off, narrating in 30 seconds why people shouldnt do this. shaky vertical phone video. no editing. no music. he posted it that night and went to sleep.

woke up to 84,000 views.

he has not had an empty day since. its been 7 months. he hired his cousin last month because he cant keep up. still no website. still no agency. still posts shaky vertical phone videos 3 times a week.

i think about this every time someone tells me their small business doesnt need social media. its not really about social media. its about being findable when somebody is scrolling through 200 things on their phone today.

your shop doesnt need a logo. it needs a video.

genuinely lost count of how many people were there. more than 6 thousand easily. brokers everywhere, phones out, queues at every counter, agents on calls trying to lock units before they even saw the floor plans.

and then i looked around and realised something kinda funny.

every single broker there was doing the exact same thing. taking the same boring video of the model. same boring selfie with the brochure. same "new launch alert" caption being typed out in real time.

thousands of brokers. same content. same captions. same audio.

and then they go home and wonder why their instagram isnt growing.

if 2500 brokers post the same launch the same way, the algorithm has no reason to pick yours. buyers have no reason to remember yours. your basically invisible in a crowd you paid to be in.

the brokers who'll actually get leads from today are the 2 or 3 who did something different. behind the scenes of the chaos. interviewing other brokers about why they're excited. walking through what the launch actually felt like. not the polished stuff everyone else is doing.

anyway just an observation. anyone else there today, what did you think of the project itself

my team has a shoot day in dubai this week with a couple brokers we already work with. spent the morning building the shot list with them and figured id just share it here. honestly you dont need us to do this. copy it with your phone tomorrow and youll get 80% of the result.

shot list for each broker:

walkthrough of an actual listing. not a scripted tour. them walking in like a buyer would, narrating what they notice first. the smell of the paint, the noise from the road, real reactions get saved more than rehearsed ones.

piece to camera outside the building explaining one specific thing about that community most buyers dont know. school catchment. pool maintenance schedule. when the new metro line opens nearby. one fact, 30 seconds, done.

a "buildings i wouldnt buy in this area" reel. sounds suicidal commercially. its actually the most saved kind of content brokers make. you call out the towers to avoid in the same area your selling. people then trust you when you say buy this one.

a service charge breakdown for one specific tower with the actual numbers on screen. nobody else does this and buyers are obsessed with it.

then variations of the above for different unit types or buildings they have access to.

thats it. thats the whole shoot. way more value in the angle than the production. clip on mic off amazon for 80 dirhams, decent window light, your phone. copy it.

curious if any brokers in this sub are doing something different thats actually working for you in 2026. always interested to learn what's pulling actual viewings vs whats just getting likes.

my team has a shoot day in dubai this week with a couple brokers we already work with. spent the morning building the shot list with them and figured id just share it here, because honestly you dont need us to do this. copy it with your phone tomorrow and you'll get 80% of the result.

shot list for each broker:

walkthrough of an actual listing. not a scripted tour. them walking in like a buyer would, narrating what they notice first. the smell of the paint, the noise from the road, real reactions get saved more than rehearsed ones.

piece to camera outside the building explaining one specific thing about that community most buyers dont know. school catchment. pool maintenance schedule. when the new metro line opens nearby. one fact, 30 seconds, done.

a "buildings i wouldnt buy in this area" reel. sounds suicidal commercially. its actually the most saved kind of content brokers make. you call out the towers to avoid in the same area your selling. people then trust you when you say buy this one.

a service charge breakdown for one specific tower with the actual numbers on screen. nobody else does this and buyers are obsessed with it.

then variations of the above for different unit types or buildings they have access to.

thats it. thats the whole shoot. way more value in the angle than the production. clip on mic off amazon for 80 dirhams, decent window light, your phone. copy it.

ps if anyone reading would rather we just do it for them in the same window, dm me. couple slots left, 1000 aed for the 8 reels delivered in 2 weeks. but really, just go shoot it yourself this weekend.

honestly been scrolling through real estate content on instagram in dubai and most of it looks the same. same drone shot, same suit, same "luxury living awaits" caption. nobody stops scrolling for that anymore.

let me just put this out here.

1k dhr - 8 reels done in advance edits. 2 reels per week so your page stays alive. shoot wraps in 2 days.

ive been making content in dubai for 4 years now the brokers who win on social arent the ones with the biggest budgets, theyre the ones posting consistently with content that actually says something.

heres my portfolio so you can see in comment box so you know what kind of work i do before you decide

dm me or drop a comment if you want to lock a slot. only taking a few this month becuase i actually shoot and edit these myself.

when people say "social media doesnt work for my business" bro i literally want to ask them to show me their page and everytime. EVERYTIME. its the same thing. Last post was 11 weeks ago. Before that a random quote they copy pasted from google. Before that a blurry photo of their team on UAE national day and then they look me in the eye and say content doesnt work.

my friend that is not content. that is just you showing up when you felt like it and disappearing when life got busy consistency is the whole game. thats literally it i have seen absolute average content outperform beautiful high budget productions just because someone showed up every single week without fail the algorithm doesnt care how good your reel looks if you posted it after a 2 month break.

its not the platform thats failing you. its just the effort.

but seriously. be honest with me in the comments. when was the last time you posted something for your business. no judgment just curious 👀